NOTHING CREATES GREATER IMPACT THAN THE RIGHT WORDS.

At TONE, we craft brand voices and compelling content. When your message is delivered with powerful voice, it cuts through the noise – and stands out from the mediocrity.

Our expertise lies in pinpointing the unique qualities that define your mission, brand, and authentic voice. Our mission is to help you to get your message across in a powerful, strategic, and honest way.

What sets us apart is our acute sensitivity to strategic subtleties. We calibrate the ideal tone that effectively connects you with your desired future clients. Once the tone of your voice is perfectly attuned, you communicate your mission with effortless confidence – and success will follow.

We work passionately with individuals, startups and big corporations – and everyone in between.

Here are some of our latest references.

WARS UNTOLD

If we keep silent, we repeat the violence.

Untold Arctic Wars stands as the most widely distributed Finnish tv documentary series to date. The groundbreaking six-part series finally unravels the Arctic Nations’ role during World War II.

We’ve had the pleasure to conceptualise, create and write the theme song for Untold Arctic Wars, condensing the mission of the entire series into a powerful theme. The end result has contributed to driving international sales, including with media giants such as Walt Disney Company and BBC.

Our work was shortlisted in 2022 Vuoden Huiput, (Best Finnish Creative Design) in the sound category; and finalist in ADCE 2023 (Art Director’s Club Europe) Awards, in the Film & Audio (Sound and music) category.

DJUSIE

We want you to bloom.

Djusie is a visionary F-Beauty brand offering natural skincare products. Much more than just an outstanding skincare brand, Djusie stands for mental health, better self-worth and holistic beauty.

We’ve had the pleasure to create the tone of voice for Djusie. Our ongoing partnership contains all levels of copy – from product names to slogans, brand stories and newsletters.

As recognized by Forbes in their "Brand Strategies & Big Ideas For 2023" article, Djusie pioneers in reaching Gen X women.

KALLIO® by Halti

For the complex city life.

Kallio® by Halti is a Nordic urban line with premium functionality and minimalistic elegance. Kallio® brings recycled materials back to new life by cutting-edge design, gender-neutral patterns and timeless color palette.

Expert of the ruthless arctic weather, Halti wants everyone to go out into the world feeling unbeatable – especially when there’s a chance of rain and horizontal wind.

We’ve had the pleasure to create the tone of voice for Kallio® by Halti. Our ongoing partnership contains all levels of copy – from slogans to brand stories and product descriptions.

WATTI

Hardcore technology in soft package.

WATTI is a brand of future-proof electronics combining frontrunning technology, functionality, and sustainability.

WATTI is powered by taking better action. We’re done with short-lived, tangled cables that are never compatible with the right device. It’s time to think smarter and prevent e-waste. WATTI wants to see a world where charging devices and transferring data is simple, efficient, and sustainable.

We’ve had the pleasure to create the tone of voice for WATTI. Our ongoing partnership contains all levels of copy – from slogans to brand stories and product descriptions.

Arctic HR

Better worklife, less bullshit.

Arctic HR offers naturally smart people operations to growing companies.

Modern worklife is full of unnecessary bullshit. A lot of organizations waste a huge amount of time and nerves on pointless hogwash. The good news is, developing smarter HR processes can change the whole game.

Arctic HR doesn’t talk fancy HR jargon. It coaches management teams in building their company culture and leads them towards better worklife.

We’ve had the pleasure to create the tone of voice for Arctic HR. Our ongoing partnership contains all levels of copy – from slogans to client stories.

Yin Your Skin®

Supernatural glow made from high-performing botanicals.

Founded by the acclaimed visionary and holistic skincare specialist Katja Kokko, Yin Your Skin celebrates the highest standards of botanical expertise.

Rooted in the transformative power of nature, Yin Your Skin offers artfully crafted formulas designed to ignite your own supernatural glow.

We've had the pleasure to create the tone of voice, brand story and soundtrack for Yin Your Skin®. Our ongoing partnership contains all levels of copy and sonic branding.

MIES+

The world changes by speaking up.

MIES+ is a platform generating conversation starters for a community of over 18,500 followers on social media. The organization has a dream for Finnish society where men also have the social permission to talk about their feelings – and tell their personal growth stories.

We’ve had the pleasure of creating MIES+'s tone of voice, communication strategy, and cornerstones of content.

In the typical manner of equality work, word easily catch fire on social media. We have managed crisis communication for MIES+ since 2020. Over the years, we have steered the brand towards a sustainable communication approach that is respectful and gender sensitive, yet strong and interesting.

More projects

  • ADDIX® is an effective sugar addiction treatment model based on up-to-date, researched information. We've had the pleasure to create the tone of voice, brand story and introduction for ADDIX®.

  • Eija Ananda offers holistic interior design and coaching. We've had the pleasure to create the tone of voice, brand story, and biography for Eija Ananda.

  • PILOTS is an academy for the good life. Pilots offers knowledge and tools of positive psychology. We've had the pleasure to consult Pilots in the process of polishing their tone of voice and brand story.

Testimonials

“We hired Writing Agency Tone to create the tone of voice and copywriting to our new urban collection, Kallio® by Halti. Jutta understood our essence, mission and goals immediately. She crafted engaging copy that perfectly reflects our core values with the right tone of voice.
Jutta’s writing is rich in visual images and vivid atmospheres, both in Finnish and in English. Jutta is a conceptual creative who has a holistic understanding of branding and marketing. She delivers the right tone quickly, always on time and with high standards. Our collaboration continues – a strong recommendation.”

Laura Karlsson, marketing manager for Halti

“Untold Arctic Wars, our landmark TV documentary unraveling the Arctic nations’ role in World War II, was missing an emotionally gripping theme song. After a couple of phone calls, Jutta crystallized and condensed my core message into impactful words – in a way I couldn’t have imagined possible. Alongside her collaborators Noah Rosanes and Grammy-winning Coldplay orchestrator Davide Rossi, she created an overall tonality that captivates from the first seconds. Jutta has the ability to encapsulate mission through words. Her input and work has played a notable role in driving our international sales.”

Teemu Hostikka, founder of NTRNZ Media Ltd., showrunner and executive producer of Untold Arctic Wars

“Jutta is an experienced creative strategist and copywriter. Reliable, intuitive, and simply a pleasure to work with. She is genuinely skilled in listening carefully and delivering fresh ideas quickly. As a talented conversationalist, Jutta understands the whole picture from concept to meaningful details of communication. She offers content with high standards, and has a great ear to the right tone of voice. Whenever you’re in need of a creative writer with a vision and business-oriented mind, I can warmly recommend Jutta’s agency. She grasps the essence of the brand’s identity and tailors the messaging to resonate with the target audience – leading to a strong brand connection.”

Matti Vaininen, Marketing Director (CMO) at LeadDesk, former Client Lead at Hasan & Partners

“Working with Jutta is creative, inspiring and effortless from the very first phone call. Whenever we’ve been out of right words or struggling to deliver the right message, she has quickly offered inventive and effective solutions. Jutta has a versatile business background. Her strong vision in marketing has been a great resource and benefit for us. In addition, Jutta has provided tangible and and valuable advice for different funding processes. We can warmly and strongly recommend her agency.”

Joni Gefwert, founder of WATTI and G-Studios

“Originally I asked Jutta to support my writing as an editor, but it was soon clear that what she offers is so much more. She has been a concept designer, a creative strategist and a coach, helping me find new creative ways for conveying my message and improving my text 100%. She is wise, creative and compassionate and shares her feedback in the most supportive way. Working with her is always energising and inspiring. She has a gift to truly listen and understand deeply, bringing so much clarity into my own thinking and writing.”

Tiina Rantakokko, founder of Spark Creators, co-founder of Lyfta, former COO at Lightneer & Key Account Manager at ROVIO

“I’ve trusted Writing Agency Tone for many years already. Jutta is exceptionally skilled in finding the perfect words and capturing even the slightest nuances of communication – which is priceless when dealing sensitive topics. Regardless of the project, Jutta always finds the most captivating expressions that support the core message of the brand, creating a cohesive and professional whole that sounds lively, approachable, and true to its creator. I wholeheartedly recommend working with Jutta, as she is precise in everything she does. She knows how to use words to evoke atmosphere, emotion, and the drive for personal change.”

Hannamari Rahkonen, founder of ADDIX®

“I've had the pleasure of working with Jutta across diverse projects and various contexts. Her expertise lies in striking the perfect balance between creativity, strategic thinking, and business objectives. Jutta is very quick to understand the core values and essence of a brand, consistently creating tonalities and texts of high quality. I can wholeheartedly recommend working with Jutta.”

Arif Samaletdin, founder of Samaraï, former Managing Director of Mirum Agency

“At MIES+, we continuosly publish sensitive content about gender issues. We strive to avoid unnecessary trigger effects, verbal accidents and misunderstandings – but sometimes things still catch fire. Along our journey, we’ve been learning and growing through trial and error. There have been times when we could have said some things differently. We have survived all the challenges with Jutta's sensitive consultancy in crisis communication. With her guidance, we’ve also developed a unique tone of voice that feels warm and considerate – but still manages to raise awareness and deliver information effectively. Jutta has been an important resource over the years. Personally, I don't think anyone else could’ve helped us better.”

Miika Saksi, founder of MIES+
Creative Consultant

“Working with Jutta was fantastic. Her positive attitude made a lasting impression. Jutta deeply understands small business owners' needs and approaches each encounter with incredible warmth. Her insightful content creation guarantees excellent results. I highly recommend her agency.”

Seppo Hiirikoski, Founder at Woitto.co

“Whenever I’ve needed help in concept clarification and finessing my written content during the past years, I’ve always trusted Jutta’s expertise. Working with her is extremely enjoyable. I appreciate her considerate and open mindset, and I’ve always enjoyed the enriching quality of our conversation. Working with Jutta, there’s always room for different opinions, views and questions – it’s a value that I don’t take as a given. Jutta’s way of giving feedback and guidance is always honest, positive and encouraging. Her vision is clear and easy to lean on.”

Rosa Nenonen, founder of PILOTS

“I’ve trusted all my projects in Jutta’s hands for several years already. She has a phenomenal ability to understand the soul of a brand – and then create the right tone of voice for it. Jutta’s vocabulary is endless and her sensitivity to nuances is outstanding. She’s quick to craft the right messages that make the brand stand out and reach its core audience. High quality copy elevates the brand to the next level. I’ll keep trusting all my projects to Writing Agency TONE also in the future.”

Katja Kokko, founder and head of brand at Djusie and Yin Your Skin®

“Thank you for finding my voice and the exactly right words. You crafted a biography that perfectly reflects my world and feels truly my own. I can wholeheartedly recommend your expertise.”

Elina Simonen, Photographer

About the founder Jutta Irene Ruonansuu

I’m a branding strategist with a hands-on business background. My thinking is anchored in business, led by emotional intelligence and creativity. I’m passionate in helping brands find their own voice and thrive in their communication.

An honest tone of voice is always on pitch. It grabs human attention like nothing else. When you’re clear about your mission, you will be heard. That’s exactly where I can help you.

My work is all about crafting honest messages with effective rhythm and flow. I seek minimal amount of words to maximise emotion and mental images. My other role as a professional composer and songwriter has taught me a strong sense of tone and sentiment, and the art of condensing.

I’m a Master of Arts in Literature – a serious text nerd who can’t stop analysing all things written. I mentor writers, entrepreneurs and marketing professionals regularly.

— Jutta Irene Ruonansuu, founder